Senior Marketing Strategy for Critical Growth Decisions
Laurel Marketing Group helps B2B leaders strengthen their positioning, improve go-to-market strategy, and make better marketing investments through focused engagements led by former VP of Global Marketing Kelly McClure.
Marketing Is Active. Growth Still Feels Harder Than It Should.
Most companies do not need more disconnected marketing tactics. They need clarity about who they are trying to reach, what will motivate those buyers, where the customer journey is breaking down, and which investments are most likely to produce results.
Laurel Marketing Group provides an experienced, independent perspective when marketing decisions have become difficult, fragmented, or overly influenced by individual channels and vendors.
Laurel can help when:
Your positioning no longer differentiates the company
Marketing activity is not contributing enough qualified pipeline
Sales and marketing disagree about priorities or buyer needs
You are preparing for a product launch, market expansion, or strategic shift
You cannot clearly determine which marketing investments are working
Your team needs a focused plan rather than another list of tactics
Designed for Revenue-Stage B2B Companies
Laurel works with leaders at B2B software, technology, and professional-services companies that already have a product, customers, and revenue—but need greater clarity, focus, or accountability from marketing.
The strongest fit is a company that:
Has a defined business model and an established offering
Is navigating an important growth decision or transition
Has internal employees or trusted partners available to execute
Needs senior marketing expertise without engaging a large agency
Values practical recommendations grounded in business and revenue outcomes
Laurel is not an outsourced sales team, content-production agency, or general source of extra marketing labor. Every engagement begins with a defined business challenge and concludes with clear decisions, priorities, and next steps.
Marketing Performance Diagnostic
Understand what is preventing marketing from producing stronger results.
The diagnostic evaluates positioning, target audiences, the customer journey, demand-generation programs, sales and marketing alignment, performance measurement, and current priorities. The engagement concludes with an executive readout and a prioritized 90-day action plan.Messaging, GTM strategy, website updates, or channel-specific buildouts.
Go-To-Market and Demand Strategy Sprint
Develop a focused strategy for an important growth initiative.
This fixed-scope engagement can address a new product launch, market expansion, positioning challenge, demand-generation program, or underperforming marketing funnel. Laurel brings structure to the decision, identifies the highest-value priorities, and develops a practical plan your team can implement.
Executive Marketing Strategy
Make better marketing decisions with an experienced advisor at the table.
Advisory engagements give founders and business leaders direct access to senior marketing expertise for plan reviews, investment decisions, performance discussions, campaign direction, and ongoing strategic guidance.
Focused Marketing Engagements
Senior Expertise Without the Agency Layers
Every Laurel Marketing Group engagement is led directly by Kelly McClure.
Kelly is a senior marketing leader with more than 20 years of experience across B2B software, enterprise technology, professional services, healthcare technology, and e-commerce. She has led global marketing, demand generation, product marketing, field marketing, digital programs, and go-to-market strategy for early-stage and enterprise organizations.
Clients receive direct access to that experience—not a junior account team, a predetermined channel package, or strategy passed to someone else for delivery.
1. Define the Decision
Every engagement starts with a specific business question, marketing problem, or growth objective.
2. Examine the Evidence
Laurel evaluates the market, buyer, message, existing programs, performance data, and organizational realities surrounding the decision.
3. Establish Priorities
The engagement concludes with clear recommendations, defined priorities, and a practical path forward.
The goal is not to produce a lengthy strategy document that sits unused. It is to help leadership make better decisions and give the people responsible for execution a plan they can act on.
A Focused and Practical Approach
Bring Greater Clarity to Your Marketing Decisions
If your company is facing an important positioning, go-to-market, demand-generation, or marketing-performance challenge, Laurel Marketing Group can help you determine what should happen next.